Imagination

About our IM&GINATION

At M&G, our purpose is clear:

We want to help you, and your clients, to prosper by putting your investments to work

Investing well for our customers' demands a responsible, active and long-term approach. We look for the best opportunities to invest, across a wide range of assets, for people who care how their money is invested.

We believe to lead the market, not follow it, means thinking creatively, acting with conviction and working collaboratively.

This combination of vision, expertise, and insight is what makes us different. We call it our IM&GINATION.

And our IM&GINATION that’s helped us remain in the top 10 brands in Europe since 2011*.

The value of investments will fluctuate, which will cause fund prices to fall as well as rise and you may not get back the original amount you invested.

*source: Fund Buyer Focus “Fund Brand 50” report.

Insights and thought leadership
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Our investment approach

We maintain a long-term view of the investments we make on behalf of our customers. When we buy shares in companies, we typically hold them for three to five years – or in some cases longer.

We invest our customers’ savings responsibly by working closely with the managers of the companies and assets we invest in to make sure they are delivering the best possible returns. This includes challenging the environmental, social and corporate governance practices of these companies when we think they pose a risk to long-term performance.

The value of investments will fluctuate, which will cause fund prices to fall, as well as rise, and you may not get back the original amount you invested.

We are unable to give financial advice. If you are unsure about the suitability of your investment, speak to your financial adviser.

Explore our asset classes

or select one of the below:

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How to invest

We help people from all walks of life to put their savings and investments to work in the economy. Investing to create jobs, homes and vital infrastructure can build a better future for our customers as well as society.

Whether you’re looking to invest with us directly, or through an independent financial adviser, stockbroker, bank or online fund platform, our goal is the same: to help you prosper by putting your savings to work while investing in the future.

You may want to save a little every month, or invest a lump sum. You may be saving for something specific, like the deposit for a home or university fees, or you may be looking to supplement your pension. Perhaps you’re simply saving for a rainy day. Whatever your ambition, we have a range of funds that could help you and your family realise the future you imagine.

For more information on our products or services, please speak to your financial adviser.

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How to invest with us

At M&G, we believe that by working in partnership with our clients, we’re able to help them grow their businesses.

Our focus is helping you to support investors by building confidence in their decisions, creating solutions tailored to your business, to give you the tools to have conversations that really resonate with your customers.

To do this, we work in partnerships that benefit all involved to make sure we deliver the returns our investors need while having a positive impact on the world around us. We work hard to get the best possible value, while investing to create jobs, homes and vital infrastructure can build a better future for our customers as well as society. 

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Cyveillance Protected

The collective investment schemes referred to on this website (the "Schemes") are open-ended investment companies with variable capital, incorporated in England and Wales. Société Générale Fund Services S.A., 11, rue du Général-Dufour, 1204 Geneva acts as the Swiss representative of the Schemes (the "Swiss Representative") and JPMorgan Chase Bank, National Association, Columbus, Zurich Branch acts as their Swiss paying agent. The Prospectuses, the Key Investor Information Documents (KIIDs), the Instruments as well as the annual and semi-annual reports of the Schemes can be obtained free of charge from the Swiss Representative in Geneva.